Insurtech Rap

In this episode of Insurtech Rap, guest Bob Marshall, co-founder of Whisker Labs, discusses the company’s groundbreaking product, Ting, which prevents electrical fires using advanced IoT and AI technology. Bob shares the journey of developing Ting, from solving technical challenges to scaling the business through partnerships with major insurance carriers like State Farm and Nationwide. Ting, a simple plug-in device that monitors a home’s electrical system and prevents up to 90% of electrical fires, has been widely adopted due to its effectiveness and customer engagement. The conversation also explores the challenges and opportunities of partnering with insurance carriers, including proving ROI, focusing on loss prevention, and building long-term partnerships. Bob emphasizes the importance of focus, simplicity, and delivering tangible value to carriers while sharing insights for entrepreneurs navigating the insurance industry.
In this episode of Insurtech Rap, guest Bob Marshall, co-founder of Whisker Labs, discusses the company’s groundbreaking product, Ting, which prevents electrical fires using advanced IoT and AI technology. Bob shares the journey of developing Ting, from solving technical challenges to scaling the business through partnerships with major insurance carriers like State Farm and Nationwide. Ting, a simple plug-in device that monitors a home’s electrical system and prevents up to 90% of electrical fires, has been widely adopted due to its effectiveness and customer engagement. The conversation also explores the challenges and opportunities of partnering with insurance carriers, including proving ROI, focusing on loss prevention, and building long-term partnerships. Bob emphasizes the importance of focus, simplicity, and delivering tangible value to carriers while sharing insights for entrepreneurs navigating the insurance industry.